Volvo Cars Let's Talk

Volvo Cars created “Let’s Talk” as a mechanism to announce their global plans to key dealers across the globe.

Key strategies were shared with 2,800 guests from EMEA, APAC, the Americas and China in a digital broadcast from headquarters in Gothenburg, Sweden and Line Up were charged with ensuring the security of these messages.

All communications were encrypted, and password-protected, as well as being subject to verified digital “handshakes”, to make sure that this confidential information was being shared with the correct people.

These global and regional sessions were broadcast to 39 countries and translated into 20 languages.