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Inchcape Ignite
Live events

Inchcape’s Leadership event took place in Brussels and introduced a new CEO and his vision for the 170-year-old trading giant.

Inchcape is one of the largest retailers of cars in the world with over 15,000 employees in 34 markets. This event was designed to ignite their passion for all things automotive.

Across three days and four different venues, the event combined keynotes, workshops, an award ceremony, a museum visit, dancers, acrobats, flame throwers and a magician – the guests even had time to build a car from scratch.

Fast-paced, dynamic and memorable – the Inchcape Ignite event set the company on the path of sustained growth and global expansion.